An often overlooked part of maintaining any creative hobby is what you do when you aren’t working. I find it extremely important to engage in various other parts of the culture to inspire yourself and breathe some new life into your work. The producers I look up to tend to not even listen to the genre they make, because listening to the same style tends to box you in creatively.
But discovery in the nicher spheres can be a little harder than usual. There aren’t exactly huge communities surrounding most hyperflip artists, no Wikipedia articles on most hard-dance phenomena, no detailed reviews on ambient jungle records you’d actually enjoy. Rolling Stone this, Pitchfork that, but they won’t even have Camellia? To hell with it!

So I’m taking matters into my own hands. I will leverage my experience in production to start up a music publication, primarily focused on lesser-appreciated internet communities, giving them the formal voice they don’t usually get whatsoever. The main forms of content are album reviews, artist interviews, and otherwise interesting modern music content or news.
I’m a passionate speaker and writer: I can throw down a 1000+ word review on a record that’d only receive a maximum of 50 words in a YouTube comment section or an AOTY post. I’m also very intrigued by the people behind the music: the personality, the experience, the soul of the artist is integral to the art. Great works of art channel a piece of the creator’s mind to the world. But there are also many more useful, fun, or straight up inspirational things to learn by interviewing artists directly.

alpha.zero’s new facet is directly entwined with its primary job as a label: it’s a spotlight for good music, all the same. It’ll help the community expand much further than it ever could with just me making songs in a certain genre. So I’m very excited to do this - tapping into a market nobody else really has before.